Lydia Ulrich

I aspire to build a career in product marketing within the beauty industry. An ambition that started from a connection that I have had to beauty and self-care from when I was a little girl. Long before I understood the science behind a formula, I was drawn to how a product felt in my hands. The curve of a bottle, the texture of a palette, the embossing on a cardboard box. While others threw the packaging away, I kept it. Tucking it into drawers, holding onto the feeling of happiness it gave me.

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Even then at a young age I understood that beauty is not just about what a product does, but how it makes you feel.

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During my time as Vice President of Marketing and Assistant Director of Social Media for my sorority, I learned how to bring that feeling to life. I wasn’t just promoting events or creating content, I was sharing an experience. I learned how to tell stories that people could see themselves in, and how to create something that felt meaningful beyond the moment.

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To me, a successful beauty product is more than its formula. It’s a story told through every intentional detail. From packaging to messaging to positioning, each element is thoughtfully designed to evoke a feeling that stays with the consumer forever.

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I hope to one day be part of creating products that carry that kind of meaning. Something as simple as a lipstick component may seem small, but to someone, it could feel familiar. It could remind them of their grandmother, bring comfort on a difficult day, or create a quiet moment of connection in an otherwise chaotic world.

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In everyday routines, beauty has the power to do more than enhance appearance. It can restore confidence, provide comfort, and create moments of peace.

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You never truly know what someone is going through, but a thoughtfully designed product can meet people where they are in life and most importantly make them feel seen.

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Lydia Rae Ulrich

 

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